contribution. Q: How do you think McLuhan might have dealt with the emerging technologies, such as digitial interactivity and virtual reality? A: Regarding the technologies which come and go, and many of which stay, he would have definitely been interested in inviting us to see them once again from their invisible place in society. Clearly they’re visible as technologies, but invisibly, what are the social, the psychic, the anthropological, the literary, the creative, the sensitive effects that